With social media, you develop a relationship with your audience, creating interactive dialogues versus monologues. One of the hardest parts of social media is how fast it changes. We’ve watched MySpace lose its way and Facebook become the titan. We’ve stood by as mobile marketing is slowly replacing text messaging. Our job is to monitor the online scene so you can take advantage of the latest trends, coolest Apps, and the newest platforms.
Just as we recommend having a multi-pronged Internet marketing program, we follow this same advice when creating social media campaigns for our clients. By testing offers, polls, Apps, messages, personas and more, we can find the right mix that resonates with your audience.
Here are some examples of social media we have used effectively:
- Social Bookmarking/Tagging. (Del.icio.us, StumbleUpon, Yahoo!Buzz)
- Social News. (Digg, Reddit)
- Social Networking. (Facebook, Google+, Linked In)
- Social Photo and Video Sharing. (YouTube, Flickr)
- Social Communities. (Twitter, Kaboodle)
- Social Blogging. (Blogger, Wordpress)
- Social Wikis (Wikipedia)
- Social Reviews (Yelp, Epinions)
We use social media to help our clients better understand, respond to, and attract the attention of their target audience. To get the message out there faster and to more people. To improve branding and awareness, build goodwill and have a quick platform for feedback. It doesn’t hurt that it’s cost efficient, eco-friendly and a great way to introduce new products, promotions, special offers, sales and contests.
Many of our clients don’t have the time for social media (Twittering over your lunch hours doesn’t count) or the knowledge to understand the trends. That’s where we come into play. Social media for us is a job not a game (although FourSquare is fun) and we know how to craft an expert strategy. We can either execute the strategy or train your internal staff in best practices. Either way, we make it a productive tool for your company.
We help companies become social businesses.